Dies in embellishment are tools used to create images and/or shapes.
Several types of die material are used for foil stamping and embossing.
Magnesium is the most commonly used material and is photo mechanically engraved using acid to eat away the desired areas on the metal. Magnesium dies are suitable for short to medium run lengths. When used for embossing, these dies have limitations as the depth and angles of cut cannot be accurately controlled. Magnesium embossing dies are also limited to single level embossing.
Brass is used for dies required to do longer runs for both foil stamping and embossing. Brass is also used for machine or hand cut embossing dies requiring round relief, roof relief, multi levels, or full relief techniques.
Steel foil stamping or embossing dies are occasionally used. They are very expensive to manufacture but can be desirable on extremely long runs or repetitive work.
Art requirements for embellishment dies are the same as for normal printing. With embossing the designer may choose to supply and overlay with the depths required in particular areas.
There are a few do’s and don’ts so we suggest that you contact us regarding the stock selection and the most appropriate type of die to be used, to obtain the optimum result.